LIMO.LANDTM
TAKE GOOD WORK FURTHER
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Scroll down to join the waitlist ↓Creative studios spend years crafting the work.
But many of the commercial decisions around it are still inherited by default.
Who owns it. How it can be used. And how your studio benefits longer-term from the ideas, assets and expertise it creates.
LIMO.LAND™ exists to help animation and illustration studios get more deliberate with those commercial choices.
At its heart is LIMO™ (short for Licensing Model) - our starting point for a broader conversation about ownership, usage and what happens after the work is delivered.
Because understanding your rights opens up more possibilities for how you work, the relationships you build and the value you create over time.
It's a new venture where we're sharing what we've learned through our newsletter, along with practical tools like the free Create Future Value scorecard (sign up for access!), and an upcoming programme for studio owners.
We focus on four main areas:
Ownership
What are you keeping, granting or transferring?
Usage
Does the deal reflect how far the work may travel?
Beyond Delivery
What happens when good work needs to grow?
Studio Model
What is your business building that can create value more than once?
Look beyond the deliverable.
The opportunity is to understand the levers, and use them deliberately to build stronger client relationships, create lasting value for both sides, and develop brand assets that can grow in value over time.
And it extends into your own studio. Uncovering new IP from existing work, developing licensable assets, methods and expertise - or simply negotiating a better deal for the work in front of you.
Consider what you've created, what it could become, and the value it could continue to generate.
Licensing is just one of the tools available. LIMO™ is about understanding your options and choosing what works for your studio and your clients.
Because small commercial choices can add up to a more resilient creative business.
Built from practice.
LIMO™ is built from nearly a decade running Form Play — creating character-led animation and brand assets for clients including Google, Sephora and Comedy Central.
We’ve worked direct with brands, through agencies and with brand studios, across full assignments, licensing, renewals and more tailored rights arrangements.
We’ve seen first-hand how those commercial choices can shape what happens to the work next — and what opportunities they create for the client and the studio.
Now we want to share what we’ve learned, so other creative studios can make those choices more deliberately too.
Come along for the ride.
LIMO.LAND is still in its early days, and we'd love you to be part of what we're building.
If you run an independent animation, illustration studio, sign up for our free newsletter. We'll share ideas, insights and practical tools to help you get more creative with the commercial side of your business.
You'll be the first to hear about new content and our upcoming beta programme.
We'll also send you our FREE Create Future Value scorecard to help you assess your studio's current approach and spot opportunities you might not have considered.
12 questions. 2 minutes. Immediate results with practical ideas you can put to work in your studio.
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Sign-up for LIMO.LAND updates and practical tools - starting with a FREE scorecard
to see how your studio creates future value.
You'll also be on the waitlist to
hear about our
founding beta programme.
YOU’RE IN!
Look out for your LIMO.LAND welcome email - your free Create Future Value scorecard will be waiting inside.